Old Navy Tweet Spurs Social Media Firestorm
Viral| | By Brian Delpozo
An Old Navy ad caused a social media firestorm this past weekend.
On Friday, the clothing retailer tweeted a photo depicting a family of three decked out in Old Navy attire. While that in and of itself may seem innocuous, the fact the family was interracial with a white male, black female, and mixed-race child seemed to rankle the ire of social media’s most deplorable racists.
— Old Navy Official (@OldNavy) April 29, 2016
Almost immediately after the ad was posted, angry responses began flowing toward Old Navy’s account. Users accused the company of promoting miscegenation propaganda (the interbreeding of people of different races), amongst other offensive accusations.
@OldNavy Absolutely disgusting. What's next? Gender neutral bathrooms? Pedophilia acceptance propaganda?! Never shopping here again.
— M (@RousetheMasses) April 30, 2016
My family and I will never step into an @OldNavy store again. This miscegenation junk is rammed down our throats from every direction.
— Cultural Combat (@CulturalCombat) April 29, 2016
— Viva Europa (@realVivaEuropa) May 2, 2016
However, not all Twitter users were as negative. Many users fought back against the negative comments by voicing their support for the imagery. Some even took to posting photos of their own interracial families.
— KHARY PENEBAKER (@kharyp) May 1, 2016
— Leftfielder™ (@DaleMoss2) May 2, 2016
— TJ Willis (@MikesSunshyne) May 1, 2016
— Wendy Garcia (@IntoRainbowz) May 2, 2016
— lana (@lanadelsmith_) May 2, 2016
For their part, Old Navy stood by the imagery releasing a statement that read, “We are a brand with a proud history of championing diversity and inclusion. At Old Navy, everyone is welcome.”