Say Goodbye to Aéropostale…Possibly Forever
Fashion| | By Lauren Boudreau
Something about the store just isn’t attracting shoppers like it used to. Perhaps the large, cartoonish logos and same shirt and pant combinations but in 12 different colors isn’t fulfilling teens’ clothing needs. In a world where every youth strives to be different and authentic, Aéropostale just doesn’t have the inventory. CEO Julian Geiger said according to Forbes, “We have chosen to take more decisive and aggressive action to create a leaner, more efficient business that is well-positioned to compete and succeed in today’s retail environment.” The retailer’s stock did so poorly that the New York Exchange delisted it two weeks ago. However, they are implementing cost-cutting measures and focusing on re-branding. Will it be enough to save them? So far, no one can tell, but American teenagers probably don’t mind much either way.