Willow Smith Is New Chanel Ambassadress


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Courtesy of WENN Newsdesk

Courtesy of WENN Newsdesk

Will Smith’s teenage daughter Willow has been named the new face of high fashion brand Chanel.


The singer/actress, 15, was front and center at Chanel’s Autumn/Winter 2016 presentation at Paris Fashion Week on Tuesday, and the reason for her high-profile appearance quickly became clear.

“(Chanel creative director) Karl Lagerfeld has chosen Willow Smith as a new CHANEL ambassadress,” label bosses announced in a simple statement.

Smith, who was accompanied at the runway show by her mother, actress Jada Pinkett Smith, soon shared her gratitude for the new position in a post on Instagram.

“Thank you Karl Lagerfeld and the entire team at Chanel for expanding the perceptions of ‘beauty’ by picking me to be the new Chanel ambassador,” Smith wrote beside a photo of herself standing beside Lagerfeld at the show. “I am honored.”

Smith joins the likes of actresses Diane Kruger, Kristen Stewart, and Keira Knightley, who are among the French brand’s other style ambassadors, while fellow celebrity offspring, 16-year-old Lily-Rose Depp recently featured in a Chanel eyewear campaign.

Meanwhile, Smith is already in love with the new Chanel collection, which was also viewed by fellow special guests Pharrell Williams and singer Halsey.

“You can just tell all the clothes are just crafted with so much care, and you can tell that there’s so much soul put into how they are designed,” she told WWD after the presentation. “That’s really the goal that I try to strive for, for everything that I do. It’s like, putting in so much thought and feeling inside of the art that you make, so that everyone can feel it around you.”

The teenager isn’t the first member of the Smith family to land such a big gig in the fashion industry. Her older brother, Jaden, was recently unveiled as the new spokesmodel for Louis Vuitton’s Spring/Summer 2016 womenswear collection.

The gender-bending decision was announced by the fashion house’s creative director Nicholas Ghesquiere via Instagram in January. The fashion-forward 17-year-old has made a name for himself with his style choices in recent years, wearing a dress to prom and a white Batman costume to Kim Kardashian and Kanye West’s 2014 wedding.


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